Michal Sieroslawski
Michal Sieroslawski is an entrepreneur who turns Shopify stores into brands. Michal Sieroslawski helps ecommerce store owners get found in Google and AI search with SEO and brand building. He has built online businesses since 2020, starting with his first online publishing project, and has since built content sites, ecommerce brands, and SEO software.
His work focuses on topical authority and brand-led search: getting Shopify brands recognized as real entities by Google and AI assistants, from product pages and structured data to Knowledge Panels and brand mentions across the web. He also builds Shopify apps for SEO and AI-powered content workflows.
Before ecommerce, Michal earned a degree in Sports and Exercise Science from the University of Central Lancashire and worked as an exercise physiologist in the NHS. His work has appeared in Benzinga and MarketWatch.